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GNC selects CSI Extra-Lok cap for new beverage line

DBR Staff Writer Published 21 March 2012

GNC Advanced Nutrition Beverages, a specialty retailer of nutritional products, has selected Closure Systems International's (CSI) Extra-Lok V 38mm OD cap to use on a new beverage range.

GNC, with its licensee partner Shadow Beverages, has entered the ready-to-drink (RTD) beverage category in new markets with an extensive range of Nutritional Waters, Sport Nutrition and Protein Nutrition Beverages.

The GNC beverage line includes 'XP' / Extreme Performance drinks, targeted towards intense performance athletes, and 'Active' drinks, formulated to meet the hydration and metabolic needs of mainstream active consumers.

The GNC Nutritional Waters, Sport Nutrition and Protein Nutrition Beverages come in 20oz and 14oz PET bottles by Graham Packaging.

The 'XP' beverage lines have black labels and black closures, and the 'Active' bottles have white labels and clear closures.

Distribution of the new line of GNC beverages, currently consisting of 14 SKU's, has begun through various channels in the US.

CSI provides customer and technical services in categories including carbonated soft drinks, bottled water, juices, isotonics, teas, adult beverages, dairy, foods and automotive fluids.