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GMCR Launches New Coffee Flavors In Travel Mug K-Cups

DBR Staff Writer Published 16 March 2010

Green Mountain Coffee Roasters' (GMCR) Specialty Coffee Business Unit has introduced three coffee variants in a new Travel Mug K-Cup portion pack.

The coffee-brewer claims that Travel Mug K-Cups are specially designed portion packs that create coffee on the largest brew size setting of the Keurig Single-Cup Brewer, and that this new technology allows more coffee to be packed into each K-Cup.

The three variants of Travel Mug K-Cups are: Breakfast Blend, French Roast, and Donut House Extra Bold. They are sold exclusively online at GreenMountainCoffee.com and Keurig.com.

TJ Whalen, vice president of marketing for GMCR’s Specialty Coffee Business Unit, said: “Our research showed us that people love to take their coffee on the go. We estimate that almost 75% of our consumers use a travel mug regularly.

“Many of them are brewing two K-Cups to fill their mug, or getting by with a mug half-full. Now they can enjoy good, strong coffee during their commute or while running errands, all day long.”

GMCR operates in the specialty coffee industry and its operations are managed through two business units. The Specialty Coffee business unit produces coffee, tea and hot cocoa from its family of brands, including Green Mountain Coffee, Newman’s Own Organics coffee, Tully’s Coffee, and Timothy’s World Coffee. The Keurig business unit is a manufacturer of gourmet single-cup brewing systems.

K-Cup portion packs for Keurig Single-Cup Brewers are produced by a various licensed roasters and brands, including Green Mountain Coffee, Tully’s Coffee and Timothy’s.

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