Ganeden Biotech Collaborates With Liquid Health Labs To Sell New Probiotic Beverage
New PowerCap technology dispenses probiotics into water with the push of a button
Ganeden Biotech, has entered a collaboration with Liquid Health Labs to sell a new probiotic-enhanced beverage using PowerCap technology. Probiotics stored in the bottle's cap are dispensed into water with the press of a button, creating a new category of ready to go (RTG) health drinks.
The drink, called FHS (Fresh Healthy Stuff), reportedly includes 12 ounces of ultra purified water in the bottle and a powdered formulation loaded with GanedenBC30 probiotics, antioxidants from fruit concentrates, vitamins, and prebiotic fiber stored inside the bottle cap. With a simple press of a button, the powder is released into the water creating a probiotic-enhanced flavored drink that supports healthy digestive and immune functions, said the company.
Ganeden claimed, that unlike many probiotic strains currently found in popular yogurt brands, GanedenBC30 is able to survive the heat and pressure of manufacturing processes, as well as the acidic stomach environment.
Andrew Lefkowitz, CEO of Ganeden Biotech, said: We are excited about our new partnership with Liquid Health Labs and the opportunity to include GanedenBC30 within PowerCap technology. This new probiotic blend will answer the demands of both the probiotics and beverage industries by creating a shelf stable probiotic beverage that does not require refrigeration.
Derek Hopkins, president of Liquid Health Labs, said: With digestion and immunity continuing to be important health topics for many consumers, and the challenges of using probiotics in traditional beverages, developing a probiotic line with PowerCap technology was a natural choice for us, Ganeden Biotech's probiotic satisfied our need for a probiotic that remains stable from manufacturing to the shelf all the way through to digestion.