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Flaming Leprechaun Spirits partners with United Liquors to make North American debut

DBR Staff Writer Published 09 September 2016

3 Hearts of Ireland (Boston, MA) and Malcolm Brown (Dundalk, Ireland), the brand owners of Flaming Leprechaun Spirits, are making their North American debut by announcing a distribution partnership with United Liquors, a Massachusetts-based distributor representing the industry’s leading spirits brands.

United Liquors is a division of Martignetti Companies, the leading wholesaler of wine and distilled spirits in New England and the 7th largest distributor in the country.

This announcement follows years of careful research, development and refinement by 3 Hearts of Ireland and Malcolm Brown to deliver superlative quality Irish products to the United States market. Flaming Leprechaun will be available in Massachusetts this September, throughout New England by years’ end, and expanding throughout the United States over the next two years.

Flaming Leprechaun is an exciting new line of premium distilled spirits exported directly from Ireland. The brand, which is deeply rooted in traditional Irish heritage and culture, offers US consumers top-quality spirits with award-winning taste that captures all the fun of St. Patrick’s Day in every bottle.

Their highly-anticipated premium products include a blended Irish Whiskey (92 proof), Limestone Filtered Celtic Gin (88 proof), Limestone Filtered Vodka (80 proof), a Triple Distilled Rum (80 proof), and of course their extremely popular Fiery Irish Cinnamon Spirit (70 proof).

The brand is expected to be a huge hit after receiving very impressive advance reviews in many of the major spirits publications; and a phenomenal showing at the 2016 San Francisco World Spirits Competition, where Flaming Leprechaun earned a grand total of five medals (one for each of their products) including a pair of “Double Gold” medals won in the Vodka and Gin Categories. Most recently Flaming Leprechaun Special Reserve Irish Whiskey was recognized with a ranking of 93, by a Tasting Panel Magazine review which appears in the 2016 September issue.

3 Hearts of Ireland, Managing General Partner Jack Walsh said: “We are thrilled and proud to be teaming up with United Liquors. We took a great deal of time to perfect our products in Ireland and we were equally careful in selecting the ideal distribution partner to launch our products in the USA.

“United and the Martignetti Companies will definitely provide us with the market exposure and penetration that will help us achieve our maximum sales potential. We know and trust that their long standing reputation for providing the industry’s leading service and the most impressive distribution channels in New England, gives us and our customers the greatest opportunity for success.”

Flaming Leprechaun is NEW and UNIQUE – a distinctively Irish brand that offers a top quality alternative for the millennial palate at a highly-competitive price. The finest ingredients, Irish Spring Water and a special limestone filtration process all combine to create something truly special.

Every bottle is produced and packaged to the highest standards before being imported directly from Ireland. No propylene glycol whatsoever is used in any Flaming Leprechaun products.

United Liquors Sales Operations vice president Jim Seely said: “We are very excited to partner with Flaming Leprechaun’s award winning line of distilled spirits as they make their North American debut.

“Their distinctive and high quality Irish Whiskey, Celtic Gin, Triple Distilled Rum, Vodka and Cinnamon Whiskey will be the perfect additions to the fall and holiday selections of spirits, especially the innovative and all-natural, fiery Cinnamon Whiskey which will take the world by storm.”

In addition to spending many years refining production methods and quality, Flaming Leprechaun has a daily presence on all of the major social media platforms, and are rapidly building a growing and loyal following both on-line and in person.

Each product is symbolized by the Emerald Isle’s most endearing mystical creature; the Leprechaun. King Ultan (Irish Whiskey), Fintan (Fiery Cinnamon), Lorcan (Vodka), Ronan (Gin) and Brendan (Rum) are the 'Leprechauns behind the spirits.'



Source: Company Press Release