Farmer Brothers Selects MicroStrategy For Operational Reporting And Analytics
Published:01-September-2009
By Staff Reporter
MicroStrategy to provide insights into financials, manufacturing and human resources
MicroStrategy, a provider of business intelligence software, has revealed that Farmer Brothers has selected it for operational reporting and analytics.
Farmer Brothers said that the MicroStrategy reports and information dashboards will provide its employees with detailed insights into financials, sales order processing, manufacturing, procurement, inventory, and human resources.
Reportedly, Farmer Brothers has acquired multiple companies over the last several years and is leveraging MicroStrategy along with RapidDecision's pre-built data marts to deploy its business intelligence applications and to ensure that its acquired companies have consistent enterprise reporting across all operational constituencies.
Bob Ing, IT director of Farmer Brothers, said: "We selected MicroStrategy because it offers us a low total cost of ownership. We were excited to find a BI provider that delivered dashboards, reports, alerting, and advanced analytics all from one platform. In addition, MicroStrategy integrated easily with RapidDecision's data marts, which enabled us to deploy our BI applications very quickly and provided fast time-to-value."
Sanju Bansal, COO of MicroStrategy's, said: "We are delighted that Farmer Brothers selected MicroStrategy to support its enterprise BI applications. MicroStrategy's BI platform has the scalability and flexibility to analyze large volumes of data and provide valuable insights on essential business areas, such as financial management, supply chain monitoring, inventory management, sales forecasting, and customer loyalty."
Farmer Bros. is the direct-store delivery business for coffee and allied products such as cappuccino, cocoa mixes and spices. It roasts and packages coffee for more than 10 brands; it processes and packages allied products; it directly delivers its products and services to food service operators and retailers in all 48 mainland states.
