Evian Launches Global Advertising Campaign
According to the company the campaign is the expression of Evian brand values, including origin, health and youth
Evian Natural Spring Water has launched a new global advertising campaign and a new signature message, Live Young, which according to the company is the expression of Evian brand values, including origin, health and youth.
Reportedly, the new ad campaign personifies the Live Young message in a humorous and entertaining fashion with a pop-culture slant. Directed by Michael Gracey, 96 babies were filmed for the spots.
Jerome Goure, vice president of marketing for Danone Waters of America, said: To Evian, youth is not a matter of age, but a mindset - a youthful mindset that is optimistic, believes that everything is possible, and is curious and eager to discover the world - much like that of a child. The babies in this campaign exemplify this attitude and the celebration of adding life to your years.
Remi Babinet, the founder of BETC Euro RSCG and global creative director of the Euro RSCG network, said: The campaign is an enthusiastic modern-day musical production, involving the sharpest contemporary artists like Dan the Automator and Michael Gracey. It makes use of a number of platforms: music, film, internet and design and reinforces Evian's position as an influential, contemporary worldwide brand.
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