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G.K. Skaggs to import and market Emperador Brandy in US

Published 15 December 2016

Filipino spirits-brand Emperador Distillers has selected GK Skaggs from Irvine, California to import and market Emperador Brandy throughout the US.

This world-renowned Brandy will be launched during 1st quarter 2017 in major U.S. markets.

Emperador Brandy is the #1 Selling Brandy Worldwide

“During 2011 to 2012 Emperador Distillers doubled their volume sales with growth of 109.4%. In 2014 Emperador Distillers sold 33 million 9-litre cases increasing sales by 10% and strengthening its hold on the market.

"Emperador Distillers (EDI) controls 97% of the brandy market in the Philippines and approximately half the entire spirits volume in the Pacific-Ocean island nations.” (Drinks International Millionaires' Club 2012)

EDI Asia and International Markets managing director Glenn Manlapaz said: “All it takes is one look, one sip to fully appreciate Emperador Brandy as a world-class product – that just happens to be conveniently affordable."

Both Emperador Light and Emperador Brandy display a distinct amber color. In the nose, a pleasant bouquet of a fruity aroma of grapes is noted, easy and balanced in the mouth, its body hints of refreshing peach, with a subtle finish of wood and almond. Emperador Brandy owes its success to an intricate blending and aging process.

In 2010, Emperador Light was introduced in the Philippines market, becoming the country’s first light full-flavored brandy.

Factoring in the brand’s monumental success are its exceptional quality, widespread market availability, and charming campaign focused on 'Keeping Things Light'.

This was followed by the 'Gawin Mong Light' campaign, which encouraged drinkers to look at the lighter side of life’s daily challenges.

This philosophy resonated well with their target consumers, who constantly work hard to achieve their personal goals, but prefer to keep things light when it comes to their social life.

Source: Company Press Release