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Egyptian dairy, juice manufacturer Juhayna invests on IBM technology

DBR Staff Writer Published 10 August 2012

Juhayna Food Industries, an Egyptian dairy and fruit juice producer, is investing $1.15m on a smarter computing infrastructure by IBM to transform its business model to support current and future expansion plans.

The juice company entered into an agreement with IBM in late 2011 and implementation was completed this year.

Juhayna Food Industries operations director Seif El Din Thabet said that the company is keen to invest in technology to boost the company's efficiency and performance.

As part of agreement, IBM is upgrading Juhayna's IT infrastructure to support the SAP ERP and CRM applications that it uses for Finance, Personnel Management, Materials Management, Production Planning, Quality Management and Sales & Distribution.

The company will use IBM DB2 database software running on IBM Power Systems with the AIX operating system and IBM XIV Storage System in a fully virtualized environment using IBM PowerVM which will enable Juhayna to enhance customer service and ensure business continuity with the more reliable computing platform.

IBM Egypt general manager Amr Talaat said that Juhayna Food Industries is preparing for the future with an end-to-end development plan for its technology infrastructure.

Founded in 1983, Juhayna Food Industries manufactures, packages and distributes milk, yogurt, juices and fruit concentrates