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Eastside Distilling enters into Florida spirits market

Published 03 October 2016

Eastside Distilling, the Portland, Oregon-based craft spirits producer, has launched in Florida with an initial order by its distributor.

The order includes the company's Burnside Bourbon, Burnside Oregon Oaked Bourbon and Barrel Hitch American Whiskey.

Florida marks the 22nd state where Eastside's spirits are now available for purchase. According to BIIG Research, Florida ranks as the nation's number two state for the consumption of distilled spirits, just behind California where Eastside entered in April 2016.

Eastside is now selling in all five top liquor consumption states, which in addition to California and Florida, includes New York, Illinois, and Texas.

Eastside president and CEO Steven Earles said: "Our entry into Florida represents important progress in our national rollout campaign that we began early last year.

"A little over a year ago, our markets outside Oregon represented only about 5% of sales. Having now entered 17 new states, our percentage of sales outside Oregon has grown to more than 40%." 

Earles said: "We believe that entering so many new states over such a short period of time positions us for a strong finish to the year.

"As recently reported, we had our largest single shipment of about 2,000 cases to an East Coast customer earlier in September 2016, putting us on track for another year of growth and expansion."

Eastside recently attracted news coverage, with NBC Portland affiliate, KGW-TV, featuring an interview in September 2016 with the company's master distiller, Mel Heim, the first female master distiller west of the Mississippi. The interview, which includes a tour of Eastside's production facility on Portland's Distillery Row, is available here.

Heim was also recently invited to co-host the Women in Whiskey Seminar at the Southern Glazer's Wine & Spirits invitation only World Whiskey Expo being held this Saturday, October 1, 2016 at Southern Glazer's 1.1 million ft2. distribution center in Lakeland, Florida.

The Women in Whiskey Seminar is a ladies-only "Taste & Learn" event, where attendees will be able to experience the differences between bourbons and whiskies as presented by some of Southern Glazer's "most prestigious brands."

The presentation will feature Eastside's line up of award-winning bourbons and whiskeys, including Burnside Bourbon, which received a Gold Medal and a 90-point "exceptional" rating from the Beverage Tasting Institute, and Burnside Oregon Oaked Bourbon, which earned a Silver Medal at the San Francisco World Spirits Competition.

Eastside's Barrel Hitch American Whiskey received a Triple Gold Medal for 'Best in Show' at the 2015 MicroLiquor Spirit Awards, while the company's Cherry Bomb, made with real Oregon cherries, received Gold Medals from the MicroLiquor Spirits Awards and the American Wine Society for its irresistible blend of tart sweet flavor and top-notch whiskey.

Source: Company Press Release