Dundee Brewing Re-launches The Original Honey Brown

Dundee Brewing, a Rochester, New York based brewer has re-launched The Original Honey Brown. The beer was first introduced in 1994. The company said that the beer is made with clear water, barley malt, hops and Manitoba White Clover honey.

According to the company, in the initial years, sales of The Original Honey Brown had reached 250,000 barrels. However, when the brewery started going through hard times in the late 90s, it pulled back its support of The Original Honey Brown.

Sales dipped and the brewery quickly reacted by repackaging the beer, hiking up the price and putting it in the craft brew section of grocery stores, which did not work and resulted in distribution lag and further decline in sales.

Jason Drewniak, brand manager for The Original Honey Brown, said: We're excited to re-launch a popular beer that people once loved. Back in the late 90s, the brewery failed to recognize they had a hit on their hands with The Original Honey Brown.

“The great recipe remained the same but the changes to the packaging made it hard for people to find. I couldn't be happier to get back to our roots and tell consumers that The Original Honey Brown is back. And it looks just like they remember.

Beginning from February 22, people can find The Original Honey Brown on the market. The beer comes with a new look which uses the exact same label and packaging, and along with the packaging changes, The Original Honey Brown will have a lower price in many areas where it is sold, the company said.

The Original Honey Brown is available in six and 12-pack bottles, and 12-pack cans at grocery, convenience and drug stores throughout the US. It is also available on draft at restaurants and bars.