Dr Pepper Snapple Unveils New Line Of Rose's Brand Cocktail Mixers
Dr Pepper Snapple Group (DPS) has launched Cocktail Infusions Light, a new line of light martini mixers, in its brand of flavored beverages, Rose's. Rose's Cocktail Infusions Light, which comes in two flavors, is now available at retail stores throughout the US.
DPS claims that Rose's Cocktail Infusions Light portfolio features no artificial sweeteners. The two flavors in the new line are: Cosmopolitan Light, a blend of cranberry and lime flavors; and Tropical Fruit Twist Light, a blend of tropical fruit flavors including orange, pineapple and fruit punch.
Jaxie Alt, vice president of marketing for Rose's, said: Rose's understands consumers want better-for-you choices as well as great taste. Rose's Cocktail Infusions Light is an innovative option that allows consumers to impress their friends with trendy cocktails and the benefit of fewer calories.
The suggested retail price of the new line extension is $4.59 and is packaged in the same unique curvy bottle as all Rose's Cocktail Infusions products – fitting perfectly with the whole line of mixers.
Dr Pepper Snapple Group is a producer of flavored soft drinks in North America and the Caribbean. In addition to its own brands, the company's portfolio includes Sunkist soda, 7UP, A&W, Canada Dry, Crush, Mott's, Squirt, Hawaiian Punch, Penafiel, Clamato, Schweppes, Venom Energy, Rose's and Mr & Mrs T mixers.
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