Disney launches more healthy options for kids
Walt Disney Company has joined forces with Cott Corporation to launch a range bottled water and fruit drinks for children in association with its leading films.
The launch of the Disney-branded soft drinks containing added vitamins and minerals comes only days after the launch of Disney-branded satsumas in Tesco, the UK's leading grocery retailer. The fruit drinks, which contain 33% less sugar than regular fruit drinks and 25% of the daily value of eight essential vitamins, will be sold in grocery stores and mass merchandise retailers across the US. Products being launched include Finding Nemo purified drinking water and The Incredibles fortified flavored water with five added vitamins. All the products are packaged in kid-portion eight-ounce servings. Disney already licenses baby tomatoes at French retailer Champion, and plans to launch more fresh produce shortly. Mini bananas are on sale in Germany at retailer Metro, and several stone fruit items are reportedly set for release in the US this month The product launches follow the end of a 10-year promotional tie-up with McDonalds Corporation. It is thought that the entertainments company ended its lucrative Happy Meal contract with McDonald's in an effort to distance itself from so-called 'junk food' and escalating rates of childhood obesity. We're excited to launch new beverage products that will appeal to kids and give parents peace of mind that they are making good choices for their children, backed by the Disney brand, said Lance Gatewood, vice president, North America of Disney Consumer Products' Food, Health & Beauty category.
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