Diageo Chateau & Estate Wines Sells Barton & Guestier Business
Diageo Chateau & Estate Wines (DC&E), a part of international wines and spirits company, Diageo, has disposed of its Barton & Guestier Bordeaux business to Castel Freres, a French wine company.
The sale includes brands, inventory and land, including Chateau Magnol. The terms of the transaction were not revealed.
Diageo said that it was taking a full review of its US wines business to concentrate its on core strategic brands like Beaulieu Vineyard wines, Sterling Vineyards, Chalone, Acacia, Rosenblum Cellars and Provenance.
Other brands in the DC&E's portfolio include Sterling Vintner's Collection, Edna Valley Vineyard and the French wines of Barton & Guestier.
DC&E noted that, in addition to its US wine brands, it will continue to import many wines to the US from France and other countries, and remains committed to its current portfolio of French wines from Burgundy and Alsace.
Sandra LeDrew, president of sales & marketing for DC&E, said: DC&E remains committed to our French Agency business and our dedicated Diageo distributor network across the country will continue to handle these wines as we have done with pride and success for many years.
In markets outside the US, Diageo Wines Europe will continue to grow its involvement in Bordeaux wines through the separate but complementary businesses, Vignobles Internationaux (Visa) and Justerini & Brooks.
Bordeaux-based Visa will continue to market and commercialize Bordeaux wines, focusing on key merchants and importers in Europe and Asia.
Justerini & Brooks, a London-based merchant, continues to develop its sales of Bordeaux wines within its fine wine portfolio with private individuals and premium hotels and restaurants, including a continuing commitment to en primeur.
DC&E produces and markets wines from around the globe including Napa Valley, Sonoma, the California Central Coast, Washington, France, New Zealand and Australia. It is also an importer of classified Bordeaux and Burgundy estate-bottled wines and FE Trimbach.
Related Insight
Suppliers Directory
Non-alcoholic Fruit Juice Energy & Sports Drinks Dairy Hot Drinks Soft Drinks Bottled Water
Technology Brewing Catering Equipment Packaging Process Technology
Markets & Regulations Markets Regulatory & Safety
Wine Intelligence
Until recently, the beverages market was divided simply between alcoholic and non-alcoholic beverages. As consumers’ tastes grew more sophisticated and demand surged for a variety of beverage options catering to lifestyle changes and health concerns, the beverages industry has responded with a dizzying array of options to choose from. This report focuses on the U.S. and world markets for beverages across several broad categories. For the purposes of this study, TriMark Publications has divided the global beverages markets into the following product segments include: 1) alcoholic beverages such as wines, beers and spirits; 2) non-alcoholic beverages such as bottled water and milk; 3) brewed beverages such as coffees and teas; 4) carbonated beverages such as sodas and soft drinks; 5) non-carbonated juice products both fresh and pre-packaged; and 6) energy drinks which are generally caffeinated beverages in both carbonated and non-carbonated forms. For each market segment, this study presents the latest information on size, growth rates, sales projections and factors influencing growth in the U.S. and internationally. Reports Buy online from $449
Comments may be moderated for spam, obscenities or defamation.