Continental Airlines Introduces Specialty Cocktails On Board
Continental Airlines, in partnership with Strirrings and Red Bull, has introduced specialty cocktails on board flights. These specialty beverages include Stirrings Mojito, Stirrings Pomegranate Martini, and Red Bull Energy Drink.
The Stirrings Mojito is a cocktail with a blend of mint, cane sugar and lime juice, served with Bacardi Light rum on ice for $9. The Pomegranate Martini is a cocktail with a sweet-tart blend of pomegranate, cane sugar and lemon juice, served with Skyy Vodka on ice for $9.
Stirrings cocktail mixers are made with all-natural ingredients such as real fruit juice, cane sugar and triple-filtered water, and are available to customers without alcohol for $3. Red Bull to offer its energy drink to customers for $3, when paired with with Skyy Vodka on ice it retails for $9.
The specialty drinks, available for sale in economy class on flights to North American, Caribbean and Latin American destinations, may be purchased with a major credit or debit card in Continental's cashless cabins.
The specialty beverage menu is part of Continental's initiative to offer customers more choices inflight. In the fall, Continental said that it will introduce a various health food choices for purchase in economy class on many US/Canada and certain Latin American routes.
Mark Bergsrud, senior vice president of marketing programs and distribution at Continental Airlines, said: We continue to search for premium offerings to give our customers more choices inflight. The new specialty cocktails are top-quality products for our customers to enjoy.
Related Insight
Suppliers Directory
Non-alcoholic Fruit Juice Energy & Sports Drinks Dairy Hot Drinks Soft Drinks Bottled Water
Technology Brewing Catering Equipment Packaging Process Technology
Markets & Regulations Markets Regulatory & Safety
Dairy Intelligence
Until recently, the beverages market was divided simply between alcoholic and non-alcoholic beverages. As consumers’ tastes grew more sophisticated and demand surged for a variety of beverage options catering to lifestyle changes and health concerns, the beverages industry has responded with a dizzying array of options to choose from. This report focuses on the U.S. and world markets for beverages across several broad categories. For the purposes of this study, TriMark Publications has divided the global beverages markets into the following product segments include: 1) alcoholic beverages such as wines, beers and spirits; 2) non-alcoholic beverages such as bottled water and milk; 3) brewed beverages such as coffees and teas; 4) carbonated beverages such as sodas and soft drinks; 5) non-carbonated juice products both fresh and pre-packaged; and 6) energy drinks which are generally caffeinated beverages in both carbonated and non-carbonated forms. For each market segment, this study presents the latest information on size, growth rates, sales projections and factors influencing growth in the U.S. and internationally. Reports Buy online from $449
Comments may be moderated for spam, obscenities or defamation.