Constellation Introduces New Flavor In Wine With Fruit Category
Published:28-July-2010
By Staff Reporter
Constellation Wines US (CWUS), a US-based wine company, has launched a new flavor called White Pear Pinot Grigio in its wine with fruit brand portfolio, Arbor Mist Wines. This new flavor joins 12 others in the Arbor Mist line-up.
White Pear Pinot Grigio, which combines two flavors: white pear and Pinot Grigio, is also debuting Arbor Mist's new bottle design and branding across all 12 flavors in the portfolio. The new wine is available at $3.99 for a 750ml bottle and $7.49 for 1.5 liters.
CWUS noted that the product label has been redesigned with an updated logo, swirl design and silver accents to bring emphasis to the varietal name.
Amy Martin, marketing director for Arbor Mist, said: "As the category leader, Arbor Mist loves engaging and hearing from our consumers, so we can create wines with natural fruit flavors they want.
"Taste and quality, yet affordability, are important to our fun-loving and socially active customer, so creating delicious, contemporary wine and fruit combinations that can be enjoyed and shared is key."
Arbor Mist portfolio includes 12 flavors, Strawberry White Zinfandel, Blackberry Merlot, Peach Chardonnay, Exotic Fruits White Zinfandel, and Sangria Zinfandel. These wines are distributed in the US by CWUS.
CWUS brand family includes Woodbridge by Robert Mondavi, Clos du Bois, Robert Mondavi Private Selection, Blackstone, Ravenswood, Robert Mondavi Winery, Simi, Estancia, Wild Horse, Arbor Mist and Paul Masson Grande Amber Brandy.
CWUS and Vincor Canada comprise Constellation Wines North America, a division of Constellation Brands, an international producer and marketer of beverage alcohol in the wine, spirits and imported beer categories.
