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Coca-Cola To Focus On Its Juice Business Growth

DBR Staff Writer Published 24 June 2009

To increase market share through its juice brands

Coca-Cola, a marketer of beverages, would focus on growth of its juice business in China and it would also focus on its own juice brand, Minute Maid revealed a top executive of the company, as reported in China Daily.

Doug Jackson, Coca-Cola's president for China informed that the company has no plan to acquire any company in the juice sector after the refusal of Chinese government to the $2.4-billion bid for Huiyuan Juice.

During March 2009, the Chinese government denied the company’s bid to acquire 100% of a local juice maker in china Huiyuan Juice Group, which holds approximately 40% of the market share.

The company has a 50% share in the carbonated beverages market in China, and has been increasing its juice business. As the company holds around 10-20% of the juice market in china, the failure of the acquisition was a serious obstruction for its juice business.

Coke and COFCO Coca-Cola Beverage has invested more than $16.10m for a bottling facility in Urumqi. It also opened another bottling plant in Nanchang in the Jiangxi province. Both the investments were a part of expanding Coke's business activities in China.