Coca-Cola To Focus On Its Juice Business Growth
To increase market share through its juice brands
Coca-Cola, a marketer of beverages, would focus on growth of its juice business in China and it would also focus on its own juice brand, Minute Maid revealed a top executive of the company, as reported in China Daily.
Doug Jackson, Coca-Cola's president for China informed that the company has no plan to acquire any company in the juice sector after the refusal of Chinese government to the $2.4-billion bid for Huiyuan Juice.
During March 2009, the Chinese government denied the company’s bid to acquire 100% of a local juice maker in china Huiyuan Juice Group, which holds approximately 40% of the market share.
The company has a 50% share in the carbonated beverages market in China, and has been increasing its juice business. As the company holds around 10-20% of the juice market in china, the failure of the acquisition was a serious obstruction for its juice business.
Coke and COFCO Coca-Cola Beverage has invested more than $16.10m for a bottling facility in Urumqi. It also opened another bottling plant in Nanchang in the Jiangxi province. Both the investments were a part of expanding Coke's business activities in China.
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Until recently, the beverages market was divided simply between alcoholic and non-alcoholic beverages. As consumers’ tastes grew more sophisticated and demand surged for a variety of beverage options catering to lifestyle changes and health concerns, the beverages industry has responded with a dizzying array of options to choose from. This report focuses on the U.S. and world markets for beverages across several broad categories. For the purposes of this study, TriMark Publications has divided the global beverages markets into the following product segments include: 1) alcoholic beverages such as wines, beers and spirits; 2) non-alcoholic beverages such as bottled water and milk; 3) brewed beverages such as coffees and teas; 4) carbonated beverages such as sodas and soft drinks; 5) non-carbonated juice products both fresh and pre-packaged; and 6) energy drinks which are generally caffeinated beverages in both carbonated and non-carbonated forms. For each market segment, this study presents the latest information on size, growth rates, sales projections and factors influencing growth in the U.S. and internationally. Reports Buy online from $449
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