Coca-Cola partners with Chinese academy of traditional medicine
Published:19-December-2005
By BR staff writer
The Coca-Cola Company has signed a 15-year collaborative agreement with the China Academy of Traditional Chinese Medicine (CATCM) during the academy's 50th anniversary celebration in Beijing.
The CATCM is China's national center for research, healthcare and education in traditional Chinese medicine (TCM). The academy consists of 3,100 professionals, including 800 doctors and professors, 11 research institutions, five hospitals and clinics, and several educational and publishing branches.
Coca-Cola is the first corporation to sign a collaborative agreement with CATCM in the area of preventative health. The agreement will enable the beverage giant to work with CATCM researchers and practitioners on a number of projects, ranging from health and wellness communications and strategies that encompass TCM philosophies to scientific research on TCM herbs and herbal products that could lead to the commercialization of new wellness beverages.
