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Cliffstar Unveils Own Premium Beverage Line

DBR Staff Writer Published 25 October 2009

To be manufactured by its subsidiary Harborside

Cliffstar, a private-label beverage supplier in the US, has unveiled its own brand of premium beverages. The new beverage line called The ChadwickBay line will be manufactured by Harborside, a subsidiary of Cliffstar.

The company said that the beverage line includes single-serve enhanced juice, enhanced water, organic juice, and smoothies bottled in PowerFlex polyethylene terephthalate (PET) bottle from Amcor PET Packaging, based in Manchester, Michigan.

The premium beverages come in 12-oz to 96-oz Powerflex hot-fill PET containers. The company claims that the domed and long-neck bottles deliver performance and cost advantages including portability (no breakage), light weight, recyclability, and reduced transportation costs.

Several Chadwick Bay smoothie products including strawberry multi-vitamin, tropical citrus energy, and mixed berry antioxidant have been launched. New tea products with ginseng and honey green tea have also been introduced.

Initially, the products are being distributed to convenience stores and at Tops Supermarkets, a regional food chain in New York state. The line will also be available in a multi-serve bottle at Costco’s later this year. Cliffstar expects to distribute to national supermarket chains in early 2010.

Matt Walker, director of marketing at Cliffstar, said: “We think this is the appropriate time to introduce a premium ‘mid-tier’ alternative that gives retailers a less costly, more value-driven product option.”