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Caribou Coffee selects Valtira's online marketing platform

DBR Staff Writer Published 19 March 2008

Caribou Coffee has selected Valtira's online marketing platform for its new website, which reportedly incorporates the latest software technology for personalization to connect with site visitors by serving content based on location or product preferences.

With Valtira, Caribou Coffee is expected to personalize content, imagery or promotions based on business rules or user preferences. This provides the site visitor with more relevant information on coffee types or coffeehouses. Marketing staff members can also easily update the site to keep content fresh for site visitors. The company can now also better track initiatives to better understand customer trends and improve marketing return on investment. Kathy Hollenhorst, senior vice president of marketing at Caribou Coffee, said: Caribou Coffee needed a scalable, flexible software platform on which to build our new website. We selected Valtira as they had the right combination of content management, personalization and campaign tracking we need today and going forward. George Hadjiyanis, vice president of sales and marketing at Valtira, said: The new Caribou Coffee website is a great example of a site built with the end-customer in mind. We are excited to add them to our list of growing customers leveraging our software platform to meet their web marketing goals.