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Brooklyn Crafted launches new line of craft ginger beers in US

Published 19 October 2017

BCGA Concept-owned Brooklyn Crafted has rolled out a new line of craft ginger beers in New York, US.

The new line has four flavours including Traditional, Earl Grey, Lemon & Lime and Mango. Each of these variants is packed in 7fl.oz bottles and is claimed to be authentic ginger beer made from 100% fresh, unfiltered pieces of ginger.

The new line joins Brooklyn Crafted’s existing product line which includes Extra Spicy Ginger Beer, Extra Spicy Sugar Free Ginger Beer and Sugar Free Ginger Ale, which come in 12fl oz sized bottles.

 Brooklyn Crafted Traditional Ginger Beer is claimed to feature the classic notes of spice and ginger, where these traditional flavours come out.

Brooklyn Crafted Earl Grey Ginger Beer is considered to be a uniquely flavoured beer, this variant gives a bold, ginger taste with the combination of Earl Grey brewed from real tea leaves.

Brooklyn Crafted Lemon & Lime Ginger Beer offers a refreshing lime and lemon flavour combined with a subtle flavour of ginger.

Brooklyn Crafted Mango Ginger Beer has a sweet and spicy taste. The sweet flavour of mango blend with ginger flavour well in this beer.

According to the company, adding new variants to the ginger beer category offers ginger lover unique ginger brew experience. The new variants offer a trendy flavour profile combined with fresh ginger beer is stated to be an ideal refreshment or a welcome addition to a cocktail bar.

BCGA CEO and Co-founder Terry Tang said: “At Brooklyn Crafted, we continue to expand our craft beverage portfolio in response to our customers evolving ginger beer demands.

“Ginger is one of the fastest growing beverage trends, and with our new line of Brooklyn Crafted Mini Bottles, we are offering consumers a range of SKUs that provide convenience of size and fuse of popular flavors with the freshness and authenticity of Brooklyn Crafted."

Brooklyn Crafted Mini Bottles have been priced at $1.49 per bottle and will be available across restaurants and retailers such as Sahadis, Malt & Mold, Tribeca Grill, Bunker and some Key Foods locations in New York.


Image: Brooklyn Crafted launches new line of mini ginger beer. Photo: Courtesy of PR Newswire Association LLC.