Bravo! Foods rolls out new 'better-for-you' milk line

Breakfast Blenders contain 100% milk, a blend of breakfast fruits, and are fortified with vitamins and minerals in order to "provide the nutritional benefits of a good breakfast". The new line, which comes in a range of flavors including chocolate-raspberry, vanilla and vanilla-peach, will be introduced to participating 7-Eleven stores across the US in November. "Our customer trends showed that the typical consumer is skipping breakfast due to their hurried schedules, while health research shows that breakfast is a very important meal," said Kurt Schumacher, category manager of dairy and ice cream products for 7-Eleven. Bravo! Foods is already well known across the US for its existing line of fortified milk drinks that are marketed under the 'Slammers' brand. Earlier this month, Bravo! signed a 10-year distribution agreement with Coca-Cola Enterprises, adding fuel to rumors that CCE is preparing a bid to acquire a controlling interest in the Florida-based group.