Bond Labs strengthens retail footprint of anti-hangover drink in Minneapolis
Bond Laboratories, a Nebraska-based manufacturer of functional beverages and nutrition products, said that its Resurrection Anti-Hangover Drink (REZ) will now available in Cub Foods in Minneapolis.
Cub Food Stores, a Midwestern supermarket chain owned by Supervalu, will initially carry REZ in six of its outlets in the Minneapolis area.
Cub Foods Lake Street, Minneapolis store director Curt Nesse said that his store is going through two cases of REZ per week.
“Thanks to the banners and colorful merchandising displays supplied by the REZ team, marketing the product was effectual and easy,” Nesse said.
Fusion Premium Beverages manufactures functional beverages, including REZ. Bond is headquartered in Omaha, Nebraska and maintains it primary sales operations in Dallas, Texas.
Fusion Premium Beverages senior vice president Dan Wilder said that Minneapolis is a key market for the company and represents the continued execution of its national go-to-market strategy.
“Not only are we increasing our presence in liquor and convenience stores, but we are now on the shelves of a variety of supermarkets and other retail chains,” Wilder said.
Bond Laboratories produces and markets products through its NDS Nutrition and Fusion Premium Beverages divisions. NDS nutritional supplements are sold in GNC franchise retail stores.
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