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Bond Labs expands distribution of anti-hangover drink in Georgia

DBR Staff Writer Published 14 September 2010

Bond Laboratories, a producer of functional beverages and nutritional products, said that its Fusion Premium Beverages division has secured a new distributor for its anti-hangover drink, Resurrection (REZ).

The Atlanta and Savannah markets cover various retailers in and around Emory and Georgia Tech universities.

Fusion Premium Beverages senior vice president Dan Wilder said that the company has partnered with one of the nation's largest beverage volume distributors who has access to retail channels covering its key demographic of trendy 21 to 35 year olds.

“We look forward to building our national presence and increasing sales momentum as a result of this relationship,” Wilder said.

Bond Laboratories, headquartered in Omaha, Nebraska, produces and markets products through its NDS Nutrition and Fusion Premium Beverages divisions. The company maintains its primary sales operations in Dallas, Texas.

NDS nutritional supplements are sold in GNC franchise retail stores. Fusion Premium Beverages manufactures functional beverages.

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