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BoNa Coffee in negotiations to expand distribution to California

DBR Staff Writer Published 29 August 2010

BoNa Coffee Company, subsidiary of BoNa Coffee Holdings, has started discussions with Whole Foods and Draeger's Markets to distribute the company's coffee brand in their stores in California.

California Distribution FoodAsia International Corp, of BoNa Coffee Company, has sent the product samples to representatives of both distribution companies.

The executives of BoNa Coffee Holdings are currently in California to have discussions with their respective counterparts.

Whole Foods Market is a natural and organic foods retailer that operates around 270 stores in North America and the UK.

Draeger's Markets is a gourmet grocer that sells international foods, wines, gift baskets, prepared foods, catering, fine gifts and cookware.

This firm has four stores in California in San Mateo, Menlo Park, Blackhawk and Los Altos respectively.

BoNa Coffee Company CEO/president Jose Luis Gonzalez said that this is a key strategic move in the expansion of the company's presence in the US.

BoNa Coffee Holdings Corporation, a diversified holdings company, has made various acquisitions including Bohemian Nation Trading Corporation, an import/export furniture and jewelry retail company.

It also acquired Serenity Land Development and Property Management Corporation; and Ayurveda Medical Spa and Wellness Corp, operators of Sujiivana Salon and Sujiivana Day Surgery and Spa.

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