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Blue Vase Marketing debuts premium spirits market with Emory Vodka

DBR Staff Writer Published 07 May 2015

US-based Blue Vase Marketing has introduced an ultra-premium, corn-based, gluten free Emory Vodka in the US with a unique design concept inspired by the artist in “Optic Modernism” Blake Emory from New York.

Emory Vodka

Emory Vodka is one of the few to enter the ultra-premium beverage market being six times distilled during the fermentation process. It has been positioned as one of the first artist-inspired premium vodka lines introduced to the beverage industry during this year's Wine and Spirits Wholesalers of America Annual Convention in Orlando in April.

New York based artist Blake Emory, one of today's most innovative pioneers in the Optic Modernism movement, has developed a unique extension of his existing Zebra Love oil on canvas signature collection for the brand design of Emory Vodka. Michael Alden, CEO and President of Blue Vase Marketing, in partnership with Emory, has translated the Zebra Love concept on to frosted glass and will be releasing the limited edition premium vodka supported by one of the country's leading strategic marketing firms for the beverage industry, Pearson & Pearson.

Imported and bottled by the newly formed Zebra Love, LLC parent company, Emory's Zebra Love design is embossed on to a signature artisan bottle, complete with Emory's trademark red stiletto. Emory Vodka marks the first brand extension in the Zebra Love series and features Emory's "Shauna1" design for the inaugural product adaptation. A portion of proceeds from the sales of Emory Vodka will be donated to the ASPCA to help prevent cruelty to animals.

Blue Vase Marketing CEO and president Michael Alden said: "We are pleased to announce the strategic roll-out of EMORY Vodka in spring of this year.

"We understand the premium spirits business and know how important it is to develop something marketable and unique for the consumer in an over saturated marketplace. This unique design element also allows us to develop alternate configurations for the new line while remaining creative and diverse."

Priced at $29-99 for 750ml, Emory Vodka will commence its off premise campaign in late spring, targeting high volume cities around the country known for their trendsetting consumer audience, including Atlanta, Chicago, New York, Los Angeles and Miami. The brand is anticipated to be on-shelf by the summer within established retailers such as Total Wine & More and Binny's, while targeting additional major retailers throughout the year.

Zebra Love is the latest anthology by the New York artist Blake Emory, whose collective series of theoretical works is capturing the attention of not only the fine art world, but also the country's leading brand visionaries within the marketing community.

Joint marketing efforts for the new line of EMORY Vodka by Blue Vase and Pearson & Pearson will be supported by a national PR campaign, social media and traditional advertising throughout 2015.


Image: Emory Vodka. Photo: courtesy of Blue Vase Marketing.



Source: Company Press Release