Bacardi To Introduce Two New Ready-to-drink Cocktails
Bacardi USA, the import, sales and marketing arm of Bacardi, will roll out Classic Cocktail Pina Colada and Classic Cocktail Strawberry Daiquiri, the two new cocktail additions to its ready-to-drink (RTD) portfolio.
The spirit maker claims that the hand-shaken Strawberry Daiquiri RTD and hand-shaken Pina Colada RTD are premium pre-mixed cocktails that are made with Bacardi Superior Rum.
Classic Cocktail Pina Colada and Classic Cocktail Strawberry Daiquiri join other pre-mixed cocktails, including Classic Cocktail Mojito and Classic Cocktail Raspberry Mojito. The roll-out will be backed nationally with consumer and trade print advertising, digital, POS, sampling events and PR.
Gordon Chisholm, brand director for Bacardi Flavored Rums, said: Premium pre-mixed cocktails are growing in popularity, as more consumers shift their entertainment from bars to at-home during these challenging economic times.
“And true to our company's pioneering legacy it only makes sense that Bacardi has innovated an interesting twist on these legendary drinks. Both products have a key point of difference to the traditional versions: the Pina Colada has 0 fat because we use coconut water instead of cream, and the Strawberry Daiquiri does not require any blending: it was developed as a delicious 'on the rocks' liquid.
The Bacardi Classic Cocktail Pina Colada and Bacardi Classic Cocktail Strawberry Daiquiri package comes in a translucent bottle. The 15% alcohol-by-volume ready-to-drink cocktail is available in a 750ml size as well as a 1.75l. It has a suggested retail price of $12.99 and $19.99.
Bacardi rum is produced in Puerto Rico, crafted in a five step distillation process, aged in American white oak barrels, and filtered five times, the company said.
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