Attitude Drinks Inks Agreement With High Five Distributors
Attitude Drinks, a beverage brand development company with a focus on functional milk ready-to-drink beverages, has said that Phase III 'Recovery' will be distributed by High Five Distributors, a company that presently services 3,000 retail stores within the New York Metro Area.
The initial shipment of Chocolate flavored Phase III started on March 17, 2010. Vanilla Flavored Phase III will be available for shipment in spring of 2010. High Five Distributors is the master distributor for Power Ball Energizing Juice.
Roy Warren, CEO of Attitude Drinks, said: We are thrilled to be working with High Five Distributors to introduce this revolutionary sports recovery drink in New York City. Their strong presence and momentum in the New York Metro area provides an entry for us into a market saturated with 'early adopter' consumers seeking truly innovative methods to maximize the results of extreme effort.
Steven Torres, president of High Five, said; We are elated at the addition of Phase III Recovery to our portfolio. We are well positioned in the NYC market place and will utilize our leverage to access an array of retail channels with what we feel is the most innovative protein enhanced RTD on the market.
Attitude said that Phase III 'Recovery' is its first, functional milk drink, and is based on the scientific evidence of the benefits of milk and protein as an exercise recovery aid.
The company added that it is now finalizing the development of new functional milk drinks, made using the same processing technology utilized in Phase III , for launch in third quarter of 2010, and is targeted at the younger consumers and those seeking weight management.
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