Anheuser-Busch releases 'Tilt' for caffeine lovers
Published:09-August-2005
By BR staff writer
Drinks giant Anheuser-Busch has announced the release of 'Tilt' - an alcoholic malt beverage featuring an assorted blend of caffeine, guarana and ginseng. The drink contains between 4% and 6.6% alcohol by volume depending on individual US state laws.
Part of the emerging flavored caffeinated malt beverage category, Tilt has been designed for adults as something new to help them start their night. Anheuser-Busch describes the beverage, which has a bold berry flavor, as a "5pm after-work drink."
"From happy hour to a night out at a club, contemporary adults are looking for innovative beverages that fit into their fast-paced, highly-social lifestyles," said Pat McGauley, vice president of Anheuser-Busch's New Products division. "Tilt was developed with this in mind because it is suited to a variety of drinking occasions."
Tilt is not the first of Anheuser-Busch's so-called 'malternative' alcoholic drinks. Earlier this year, the company, which brews Budweiser and Michelob lager, released 'B-to-the-E' a beverage that has roughly the same ingredients as Tilt.
