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Aluminum cans play key role in improving consumer drinking experience

DBR Staff Writer Published 26 August 2016

According to a research report released by the Can Manufacturers Institute (CMI), aluminum cans play a major role in enhancing consumer drinking experience.

The report, which looked at the science behind taste and the consumer sensory experience, found that multiple sensory cues, including the sound of a can opening, the 360-degree graphic capabilities, the unique re-sealable qualities and cans’ versatility impact and enhance the consumer beverage drinking experience.

The new studies, conducted by FoodMinds, a Chicago-based food and nutrition consulting company, include a sensory profiling study, quantitative consumer package use/attitudes survey, and review of published secondary research.

FoodMinds strategic insights director Grant Prentice said: “whether its reinforcing the subtle but important sensory qualities of a drink, or protecting the complex taste chemistry of a craft beverage, cans play a prominent role in contributing to drinkers’ experiences with their favorite beverages.“

Key findings in the report include:

Cans effectively block out the damaging effects of oxygen, light and temperature to help preserve flavor.

Aluminum cans provide a higher level of beverage chemistry protection – a benefit especially important for beer, juice and milk that are particularly sensitive to the effects of light and oxygen.

Packaging has a significant impact on consumer perceptions of food and beverage—via the cracking noise they make when opened, to their cold and smooth tactile qualities, aluminum cans create satisfying expectations of a products taste and smell.

Over time, the aluminum can preserves the sensory qualities of a beverage, contributing to a consistent drinking experience, potentially enhancing repeat purchase opportunities.

CMI president Robert Budway said: “This research reinforces that the can is the premier package to provide the best beverage experience for consumers.

“Choosing the aluminum can is the perfect vehicle to impact beverage sales.”



Source: Company Press Release