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Alibi to expand health drink presence to 400 Asda stores

DBR Staff Writer Published 03 December 2014

British health drink brand Alibi has struck a deal with retail major Asda, in a move to increase market share and develop a network of major retailers.

The contract will see Alibi's vitamin-loaded sparkling fruit drink available for sale at more than 400 Asda stores across the nation.

Available in blueberry, citrus and pomegranate flavors, Alibi's sparkling fruit drink is sweetened naturally with calorie free leaf extract Stevia.

Alibi Health Drink commercial director Tom Procter said: "We are delighted to announce the deal with ASDA, it marks solid growth for the brand and puts us among a new audience as well as increasing availability for our existing base.

"The category is growing rapidly and there is a real desire from active, health-minded people for a product that tastes great and is functional. It's great that the big retailers support this.

"We have recently developed new high-impact, shelf-ready packaging and we feel confident that this will help us to stand out in-stores."