8 Henrietta Place
London
United Kingdom
www.diageo.com
No. employees: 23,786
Turnover: 15,286.15 (US$m)
Financial year end: June
Company Overview
Diageo plc (Diageo) is a branded beverage alcohol company. The company produces and distributes branded premium spirits, beer and wine. Key brands offered by the company include Smirnoff, Johnnie Walker, Captain Morgan, Baileys Original Irish Cream, J&B, Tanqueray, Guinness, Crown Royal Canadian, Beaulieu Vineyard and Sterling Vineyards, and Bushmills Irish. Diageo, along with its subsidiaries, sells its products in 180 markets across the world. It also has distribution rights for the Jose Cuervo tequila brands in North America and various other markets. Diageo principally operates in North America, Europe, Latin America, Africa, the Middle East and Asia Pacific with offices in 80 countries. It has manufacturing facilities spread across the globe including the UK, Ireland, the US, Canada and Italy. The company is headquartered in London, the UK.
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Intelligence
Until recently, the beverages market was divided simply between alcoholic and non-alcoholic beverages. As consumers’ tastes grew more sophisticated and demand surged for a variety of beverage options catering to lifestyle changes and health concerns, the beverages industry has responded with a dizzying array of options to choose from. This report focuses on the U.S. and world markets for beverages across several broad categories. For the purposes of this study, TriMark Publications has divided the global beverages markets into the following product segments include: 1) alcoholic beverages such as wines, beers and spirits; 2) non-alcoholic beverages such as bottled water and milk; 3) brewed beverages such as coffees and teas; 4) carbonated beverages such as sodas and soft drinks; 5) non-carbonated juice products both fresh and pre-packaged; and 6) energy drinks which are generally caffeinated beverages in both carbonated and non-carbonated forms. For each market segment, this study presents the latest information on size, growth rates, sales projections and factors influencing growth in the U.S. and internationally. Reports Buy online from $449
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